Міжнародний ветеринарний науково-практичний журнал для спеціалістів у галузі охорони здоров'я тварин
Veterinary Focus
Antje Blättner

Antje Blättner

DVM

Німеччина

Dr. Blaettner grew up in South Africa and Germany and graduated in 1988 after studying Veterinary Medicine in Berlin and Munich. She started and ran her own small animal practice before undertaking postgraduate training and coaching course at the University of Linz, Austria and then founded “Vetkom”. The company provides training to veterinarians and veterinary nurses in practice management in subjects such as customer communication, marketing and other management topics. Dr. Blaettner also is editor for two professional journals, “Teamkonkret” (for veterinary nurses) and “Veterinärspiegel” (for veterinarians). 

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Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Номер випуску 1 Опубліковано 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Номер випуску 1 Опубліковано 10/05/2021

การมอบประสบการณ์ที่ดีแก่ผู้เข้ารับบริการ - ตอนที่ 1

บทความนี้จะนำเสนอแนวทางการเข้ารับบริการในสถานพยาบาลสัตว์ของเจ้าของสัตว์เลี้ยงรวมไปถึงการตรวจรักษาซึ่งถือเป็นช่วงเวลาที่มีค่าสำหรับเจ้าของผ่านการศึกษารูปแบบการทำงานของโรงพยาบาลคน สัตวแพทย์และบุคลากรในสถานพยาบาล...

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

How to attract clients to your clinic

Номер випуску 1 Опубліковано 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

The importance of pet owner experience

Номер випуску 1 Опубліковано 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

Understanding the business

Номер випуску 2 Опубліковано 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Mark Moran