Міжнародний ветеринарний науково-практичний журнал для спеціалістів у галузі охорони здоров'я тварин
Veterinary Focus
Pere Mercader

Pere Mercader

DVM, MBA

Іспанія

Dr. Mercader established himself as a practice management consultant to veterinary clinics in 2001 and since then has developed this role in Spain, Portugal and some Latin-American countries. His main accomplishments include authoring profitability and pricing research studies involving Spanish veterinary clinics, lecturing on practice management in more than 30 countries, and authoring the textbook “Management Solutions for Veterinary Practices” which is published in Spanish, English and Chinese and has sold worldwide. In 2008, he co-founded VMS (Veterinary Management Studies), a business intelligence firm that provides a benchmarking service for more than 800 Spanish veterinary practices. Dr. Mercader was also a co-founder of the Spanish Veterinary Practice Management Association (AGESVET) and served on its board for eight years.

Публікації автора Pere Mercader

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Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Номер випуску 1 Опубліковано 10/05/2021

How to offer a great experience - Part 1

Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

Example of a professional-looking waiting room. ​ All the mistakes above were fixed and the following facilities were added: 1. Separated waiting areas for dogs and cats with cat carrier trees.

Номер випуску 1 Опубліковано 10/05/2021

การมอบประสบการณ์ที่ดีแก่ผู้เข้ารับบริการ - ตอนที่ 1

บทความนี้จะนำเสนอแนวทางการเข้ารับบริการในสถานพยาบาลสัตว์ของเจ้าของสัตว์เลี้ยงรวมไปถึงการตรวจรักษาซึ่งถือเป็นช่วงเวลาที่มีค่าสำหรับเจ้าของผ่านการศึกษารูปแบบการทำงานของโรงพยาบาลคน สัตวแพทย์และบุคลากรในสถานพยาบาล...

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

How to attract clients to your clinic

Номер випуску 1 Опубліковано 07/05/2021

How to attract clients to your clinic

Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

The importance of pet owner experience

Номер випуску 1 Опубліковано 05/05/2021

The importance of the pet owner experience

Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Susie Samuel

Understanding the business

Номер випуску 2 Опубліковано 03/05/2021

Understanding the business (Part 2)

Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.

Автор(и): Philippe Baralon , Antje Blättner , Pere Mercader та Mark Moran