How to offer a great experience - Part 2
Finally, some tips to improve your follow-up strategy.
Susie Samuel
MA, VetMB, MRCVS
Dr. Samuel a absolvit Universitatea Cambridge în 2001 și a petrecut zece ani lucrând atât în practici mixte, cât și în animale mici. În 2006 a înființat VetHelpDirect.com, un site web care îi ajută pe proprietari să decidă cât de repede trebuie să caute atenție veterinară pentru animalele lor de companie. Afacerea a evoluat rapid pentru a deveni o agenție specializată în marketing veterinar pe internet, câștigând Premiul de marketing veterinar 2015 pentru marketingul practic, iar dr. Samuel a părăsit în cele din urmă practica pentru a deveni director general al companiei. Deține, de asemenea, certificatul Google în marketing pe internet și pregătește personalul veterinar în toate aspectele marketingului pe internet.
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Strategy and tools
This chapter will give you practical tips (what to do, what not to do, main pitfalls, etc.) on blogs, websites and social media and how to encourage clients to leave positive reviews on the web.
How to offer a great experience - Part 1
Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.
การมอบประสบการณ์ที่ดีแก่ผู้เข้ารับบริการ - ตอนที่ 1
บทความนี้จะนำเสนอแนวทางการเข้ารับบริการในสถานพยาบาลสัตว์ของเจ้าของสัตว์เลี้ยงรวมไปถึงการตรวจรักษาซึ่งถือเป็นช่วงเวลาที่มีค่าสำหรับเจ้าของผ่านการศึกษารูปแบบการทำงานของโรงพยาบาลคน สัตวแพทย์และบุคลากรในสถานพยาบาล...
How to attract clients to your clinic
Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.
The importance of the pet owner experience
Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.
Soluția reprezentată de telemedicină
Izbucnirea COVID-19 a însemnat că majoritatea medicilor veterinari au trebuit...