Médico-veterinário, MBA
O Dr. Mercader estabeleceu-se como consultor de gestão de clínicas veterinárias em 2001 e desde então tem desenvolvido esta função na Espanha, Portugal e alguns países da América Latina. Suas principais realizações incluem estudos de pesquisa de lucratividade e preços envolvendo clínicas veterinárias espanholas, palestras sobre gerenciamento de clínicas em mais de 30 países e autoria do livro “Soluções de gerenciamento para clínicas veterinárias”, publicado em espanhol, inglês e chinês e vendido em todo o mundo. Em 2008, ele co-fundou a VMS (Veterinary Management Studies), uma empresa de inteligência de negócios que fornece um serviço de benchmarking para mais de 800 clínicas veterinárias espanholas. O Dr. Mercader também foi co-fundador da Associação Espanhola de Gestão de Clínicas Veterinárias (AGESVET) e atuou em seu conselho por oito anos.
Navegue entre os artigos e publicações dos autores abaixo.
Neste artigo, que faz parte de uma série que explora o lado empresarial da clínica veterinária (escrito em colaboração com Antje Blaettner e Philippe Baralon), examinamos a percepção dos clientes em relação aos preços praticados nos serviços veterinários. Como os clientes realmente enxergam nossas taxas, em comparação com a maneira como nós acreditamos que elas são vistas?
“If your only tool is a hammer, all problems resemble a nail”. This section will stress the different factors required to make you a “good clinician”
Finally, some tips to improve your follow-up strategy.
This chapter will give you practical tips (what to do, what not to do, main pitfalls, etc.) on blogs, websites and social media and how to encourage clients to leave positive reviews on the web.
Based on studies on a human hospital, this chapter will outline the different steps in the pet owner journey in your practice, including the consultation that should be a “golden moment” for your client.
บทความนี้จะนำเสนอแนวทางการเข้ารับบริการในสถานพยาบาลสัตว์ของเจ้าของสัตว์เลี้ยงรวมไปถึงการตรวจรักษาซึ่งถือเป็นช่วงเวลาที่มีค่าสำหรับเจ้าของผ่านการศึกษารูปแบบการทำงานของโรงพยาบาลคน สัตวแพทย์และบุคลากรในสถานพยาบาล...
Internet has changed the “pet owner journey”: before telephoning a vet to ask questions or actually taking an appointment, the client will search the Internet (sometimes just to find a telephone number) and will have first information about your practice through it.
Vet practitioners are often not aware of their environment. They never stay in the waiting room of their practice for long. They sometimes even enter the practice through a different door than the one used by their clients.
Most veterinarians are not comfortable when discussing fees, or when asked to "sell" something, but this is normal! This chapter offers a method which will allow you to prescribe or recommend products and services effectively.
It’s never too early to think about the future. For many young veterinary surgeons, their job is primarily the result of a passion for pets.
Understanding the various factors involved that contribute to the income and expenditure of a veterinary clinic is key for long-term success.
This part will cover the art of communication, especially when dealing with pet owners, because nothing is more frustrating than a lack of compliance when treating an animal.
